商品敘述：

For nearly 20 years (1983-2002), Gap Inc., the leading specialist clothing retailer in the United States, was synonymous with its CEO Millard S. Drexler, the "merchant prince." However, after three years of declining like-for-like sales between 1999 and 2002, Drexler's tenure was ended, and Paul S. Pressler, formerly of The Walt Disney Co., became CEO in October 2002. Pressler closed underperforming stores, reduced excess inventory, and conducted extensive market research to determine better customer preferences, resulting in a turnaround in 2003. At the end of 2003, the firm had a 9.5% market share in the $166.2 billion U.S. apparel market. The momentum slowed down somewhat at the end of 2004 and beginning of 2005. Comparable store sales were flat. Additionally, industry observers raised concerns about Pressler's lack of experience in the apparel sector, cannibalization among the company's brands, and fashion mistakes. However, Pressler forecast a strong 2005 and identified a number of initiatives, including better buying, easy-to-shop environments, supply chain improvements, and new outlet additions. The firm was also establishing a new brand, Forth & Towne. Would these moves help re-establish momentum?

涵蓋領域：

Brands;CEO;Corporate strategy;Industry analysis;Leadership;Strategy formulation;Strategy implementation;Supply chain

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